Link Building Using Guest Posts and Directories. Link building is a very effective and useful way to increase SEO, but it can be difficult to do manually. One of the best ways to build links is through guest posting, as this enables you to reach a wider audience and obtain valuable backlinks.
1. Reach out to industry influencers
Guest blogging is a great way to reach new audiences and build relationships. To maximize the process and maximize results, it is important to do extensive research before reaching out to influencers.
Create a list of blogs that accept guest postings in your niche and start reaching out to them! Send a personalized email that has a catchy subject line. You could also mention one of their blog articles as supplementary information.
Next, you should include internal and external links and a bio box containing your website address. This will help with SEO and authority building. Incorporating nofollow Take a look at the site here tags will prevent Google from penalizing you for spammy links on your bio box.
Monitor comments and social shares after your guest post is live. You can also get more opportunities by responding to reader comments. To track traffic from guest posts using OptinMonster Referrer Detection feature within Google Analytics dashboard is also available.
2. Find relevant blogs
Successful blogs and the companies behind them take an interest in what their target audience cares about. They understand that audience challenges, frustrations and needs drive traffic; additionally they know their readers don't want information delivered via blog posts - rather they want something actionable that helps solve real world issues.
So when searching for websites to pitch guest posts on, try finding ones relevant to your target audience. Tools like Ahrefs’ free backlink checker can help you find high-quality websites with relevant audiences, depending on how established your brand has become. Once found, analyze the content to determine what topics are popular on these platforms.
You can gain insights into the types of content that have been successful in the past by using tools like Oktopus and Digg. Keep in mind that any writing produced must adhere to grammatically correct writing standards while providing value to readers; otherwise it would be best to forgoing guest posting altogether.
It is also important to check that the website you are writing on allows you to link to both internal and outside content for a more in-depth knowledge of your readers. However, you should only do this if it is contextually appropriate.
3. Offer something in return
Guest posting on other websites will allow you to get your content in front of their audience while also receiving a link back to your website. A quality backlink from an authoritative site will increase search engine rankings and bring targeted visitors directly to your website, so be mindful when choosing websites where to submit content; low-quality ones should be avoided by using tools like Ahrefs to find them quickly.
Include links or embed videos that will engage your readers. You should encourage them to share the post on social media or leave a comment. This will help build trust between author/reader and create future opportunities. Include links to your contact page or any other relevant pages with more information about your company, products or services offered.
If you are unable to secure a guest post on a popular website, reach out to people you know with blogs or websites in your niche and offer something in exchange for guest blogging; such as free products or services for their backlink.
4. Reach out to the blog's audience
Guest posting is a great way to expand your audience and reach as a writer. However, it's important to research the audience on the blog you're going to post on so that your content will resonate with readers. Be mindful of any posts which appear overly promotional as these may not resonate with readers as effectively.
A blog's acceptance of do-follow or non-follow links is also important. Do-follow links are more beneficial for SEO efforts. Semrush can provide answers if you are unsure.
When searching for guest blogging opportunities, be wary of spammy websites. These websites will publish your article in exchange for a fee. This is against Google's guidelines on quality and could harm your search engine rankings. Reputation X does not use such sites in its reputation management services and advises others not to either.
Once you've identified a blog that accepts guest posts, reach out to its editor with your proposal and present yourself as an author bio writer. Be sure to include your name, email address and website URL - any headshot for use may also be needed!